From search traffic to measurable activity
This campaign project covers Google Search advertising, keyword targeting, bidding and conversion tracking. The brief visible in the portfolio centres on managing a paid-search campaign and using measurement to guide optimisation.
Align the campaign and the measurement
Search targeting and tracking need to be considered together. Keywords define the intent the campaign seeks to reach; bids control participation in that traffic; conversion events provide the feedback for optimisation. The documented scope connects these elements through Google Ads, Google Tag Manager and Google Analytics 4.
The management scope
MacroBex's scope covered campaign setup, keyword targeting, bidding strategy, tracking implementation and continuing optimisation. Campaign reporting brought the activity into one view for review.
A connected reporting view
The campaign report brings spend, click-through activity and tracked actions together over a defined period. Connecting campaign delivery to measurement provides a practical foundation for deciding what to review and test next.
Scope of work
- Search campaign setup
- Bidding and keyword targeting
- GTM and GA4 conversion tracking
Selected work from MacroBex.
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